But despite this positive growth, relying on advertising isn’t always easy, with more and more users turning to ad-blocking software because of ads that don’t function properly or simply don’t appeal. The company announced $2 billion in net income for the second quarter of this year, which is double what it was just six months ago. Thanks to the gargantuan success of its mobile app and the introduction of live video, Facebook blew people away recently with its impressive Q2 2016 results.
The social media giant has mastered the ability to offer its services to users free of charge, by relying on cash flow from advertisers who are eager to share their brands with Facebook’s audience of over a billion. Leading the mobile revolution is Facebook, boasting the most popular app in the world.
Consequently, advertisers are looking for new and creative ways to share information with people. Data tells us that people are discovering content, brands and products in mobile apps more than ever before.
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